Not driven by hype , season, or time, these consumer tribes, movement & mindsets predicted in 2021 are rooted in meaningful storytelling and design, embracing a slower, year-round approach to fashion led by culture, community and climate.
Based on these mindsets and community tribes, these concepts explore function, comfort and wellbeing into our everyday active lives, combining colour, material, and aesthetics.
Suited for brands, designers, start-ups, brands, suppliers, and manufacturers, or anyone seeking strategic design insight, deep research, and clarity beyond all the noise.

FUTURE COMMUTERS

WELLNESS WARRIORS