“Of all the books in the world, the best stories are found between the pages of a passport.”

Dutch-born sportswear and fashion apparel expert with 25+ years global experience, of which 20+ years rooted in the APAC & China market.
Driven by curiosity, creative disruption, and storytelling, I bring a system-thinking approach with focus on detail, material, and aesthetic.

a wider perspective shaped through time, culture and deep observation, where intuition and insight inform future direction.

worked in-house with sportswear brands including Nike, Adidas, and Anta China, as well as with European fashion companies, global trading agencies, and independent clients across sports and fashion. With a transparent and open minded leadership style, inspiring and aligning teams in multi-cultural and cross-regional settings.

across cultures, disciplines, and environments, learning and evolving through travel, rhythm, and lived experience around the world. From Paris to Curaçao, Hong Kong, Shanghai, Herzogenaurach, Barcelona, Amsterdam, Xiamen, and back to Hong Kong.

brands cut through noise and translate cultural shifts into building clear, innovative and timeless collections.