Globally shaped. APAC informed. Future focused.

I AM

A Creative Design Director with 25 years global apparel experience in sportswear and lifestyle/fashion. Based in Hong Kong and China for two decades, specialised in delivering innovative concepts and solutions from design and product to launch.

I MOVE

Between continents, cultures, and creative disciplines. Living and working across Europe and Asia has shaped how I understand markets, people, emerging opportunities, and bringing a global perspective with local insight.

I SEE

Patterns before they become trends. Through deep observation, travel, and intuition, I uncover opportunities that shape future product, design, and brand directions.

I WORK

from concept to commercialisation, leading and aligning teams to deliver fast and considered solutions. Partnering with leadership teams, mills, and manufacturers, I balance design, quality, cost and commercial value.

I HELP

Brands with trend foresight, providing a clear creative direction or concept, and build products and collections with conviction that support sustainable and long-term growth.

Worked in-house and collaborated with global sportswear brands, fashion, and trading companies.

Nike, Adidas, Anta Group, O'Neill, Giordano International Ltd., bbase Design Group HK, Frauenschuh, VeldhovenGroup Amsterdam, Newtimes Group, AK Club China, Frontline Clothing Ltd., WGSN etc..