Globally shaped. APAC informed. Future focused.

I AM

A Creative Design Director with 25 years global apparel experience in sportswear and lifestyle/fashion. Based in Hong Kong and China for two decades, specialised in delivering innovative concepts and product solutions from design and development to launch.

I MOVE

Between continents, cultures, and creative disciplines. Living and working across Europe and Asia has shaped how I understand markets, people, emerging opportunities, and bringing a global perspective with local insight.

I SEE

Patterns before they become trends. Through deep observation, travel, and intuition, I uncover opportunities that shape future product, design, and brand directions.

I WORK

from concept to commercialisation, leading and aligning teams to deliver fast and considered solutions. Partnering with leadership teams, mills, and manufacturers, I balance design, quality, cost and commercial value.

I PROVIDE

Brands with future foresight, consumer or creative product directions, concept and design strategy, and build categories and collections with conviction that support sustainable and long-term growth.

Worked for and collaborated with international sportswear brands, fashion, and global trading companies.

Nike, Adidas, Anta Group, O'Neill, Giordano International Ltd., bbase Design Group HK, Frauenschuh, VeldhovenGroup Amsterdam, Newtimes Group, AK Club China, Frontline Clothing Ltd., WGSN etc..