Globally shaped. APAC informed. Future focused.

  • a creative and design director with 25+ years of global experience in sportswear and fashion, including 20+ years in APAC & China. Driven by curiosity and storytelling, I bring a systems-thinking approach with a strong focus on aesthetics, form, and detail.

  • across cultures, disciplines, and environments—shaped by function, rhythm, and lived global experience across Paris, Curaçao, Hong Kong, Shanghai, Herzogenaurach, Barcelona, Amsterdam, and Xiamen.

  • a wider perspective shaped through time, culture and deep observation, where intuition and insight inform future design direction.

  • with global sportswear and fashion brands, trading agencies, and independent clients in cross-cultural and international settings.

  • brands cut through noise, identify future commercial opportunities, and shape what’s next through meaningful design and innovative stories.

Let's build together!

Worked for and with leading global sportswear brands, fashion companies, and trading agencies, including:

Nike, Adidas, Anta Group, O'Neill, Frauenschuh, Giordano International Ltd., VeldhovenGroup, Levi's Ladies, AK Club China, bbase Design Group, Newtimes Group, Frontline Clothing Ltd., and WGSN.