Kim Elisabeth
Design Director | Creative Consultant | Trend Forecaster
SPORTS FASHION
Creating unique brand concepts and thoughtful collections in sportswear, fashion apparel and eyewear through intuitive forecasting, expert vision and cultural insights.
bbase design group | Hong Kong
State of the Vision | Future Forecast 25/26
Consultant | Creative direction, design strategy and global forecasting. We created and produced the annual eyewear forecast blending intuitive insight, digital design and AI into interactive trend storytelling.
Video credit: bbase design group.
bbase design group | Hong Kong
Sports Fashion | Bespoke Eyewear SS24/25/26
Consultant | Creative and design direction for the newly launched Sports Fashion category, driven by fashion, led by function and sustainability.
Video credit: bbase design group
Design Director | Women's Training | FW2019 - SS2021 | Based in Xiamen
Led the design and development of the Urban Commuter, Performance & Activewear ranges for the China market, establishing a new female sports fashion DNA through movement and style.
Image credit: Anta
Anta Sports | China
Senior Design Manager NEO | Sports Lifestyle | China, CIS & Europe markets FW2010 - SS2015. Based in Shanghai & Adidas HQ Germany. Led design direction and development of youth sports casual and lifestyle collections.
Image credit Adidas.
Adidas Style Group | China + Europe
Nike Sportswear Ltd. | China, APAC, Oceania
Product Designer II at Nike Women’s Sports Culture for China, Asia Pacific, and Oceania from SS2006 to SS2010. Based in Hong Kong. Managed and Designed the 'Nike Soul' Heritage, Essential, Beijing’08 Olympics and 'Nike Metro' Sports collections.
Image credit: Nike
D.E.P.T Veldhovengroup Europe | Canada
Head of Design | SS2016 - FW2017 | Europe, Canada
Based in Amsterdam. Led the creative and design direction for the DEPT womenswear collections, driven by colour, print and practicality.
Image credit Veldhovengroup, ‘This is Pirate’ Amsterdam, Photography by Lotte Bruning.
Consulting Services
Building from a 20+ years experience track record, Kim has unparalleled industry insights and knowledge and continues to keep up to date by cutting through the noise and providing guidance and professional services.
Future Forecast
Cutting through the noise, thoughtfully curating and defining macro trends and innovations through deep analysis of global tendencies, consumer behaviours and markets
Balancing aspirational insights, intuiting and expertise with business results.
Predictions for style, silhouette, color and material in line with brand
Brand concept creation tailored to a need, brief or target group
Storytelling & Moodboard creation incl. colour, fabric, print and key silhouettes
Brand DNA alignment and consistency in building a collection by defining the ‘red thread’
Lookbook direction and campaign briefs to enhance consistency in brand
Creative Direction
Product design, strategy and thoughtful range planning
Guiding and supervising designers through tech pack, protos and fittings
Material sourcing & development support through sustainable practices
Interim directional support, guidance and solution driving during the full creation process
Design Advisory
Kim is a passionate and versatile design director with over 2 decades+ of extensive global experience in sportswear and fashion, with a particular focus on the China-APAC region for more than 20 years. Throughout her career, she has provided inspiring leadership, a compelling brand vision, and strategic solutions in design and building collections in sportswear, apparel, and eyewear with a strong emphasis on responsible material innovation.
Having worked for major industry giants like Nike, Adidas, and Anta and global fashion and trading companies, she possesses a deep understanding of product creation and development processes and the various factors that influence consumer behaviour as well as youth culture across diverse markets.
As an avid lover of travel and nature and exploring cultural interests through music, film and photography, Kim also dedicates her personal time on the philosophies and practices of yoga and meditation and became a 200hr certified Hatha yoga teacher in 2017.
Kim places a strong emphasis on transparency, responsibility, and curiosity in her work, fostering collaborative relationships that are fundamental to her overall approach when guiding teams and working with brands, no matter the size of the company, whether consulting or full-time.
HONG KONG - CHINA - AMSTERDAM
M: +852 67033681 (HongKong/WhatsApp)
M: +852 67033681 (China/WeChat)
M: +31 615886070 (The Netherlands)
©2021-2025 Kim Elisabeth van Gennip. All rights reserved